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G3 was founded in 2006 to provide customized content solutions for business-focused clients. The company’s team of content experts provides unique experience in business publishing, public relations and e-learning and corporate positioning campaigns, with specific expertise in the customer loyalty, e-media, retail and technology sectors.
Working to help you craft a targeted at message, the G3 team includes:
Andrew Gaffney, Editorial Director
During his career Andrew has served as an Editor and Publisher for several different business magazines, including This Week In Consumer Electronics (TWICE), Sporting Goods Business, Consumer Goods Technology, Retail Info Systems, Hospitality Technology and Mobile Enterprise.
Within each of these markets, Andrew has demonstrated a unique ability to quickly identify the business issues that resonate and matter most to executive level readers. Subsequently, he has consistently helped create and match content that generates interest and readership among that executive community.
Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising sections and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.
Caroline Ferns, Marketing Manager
Drawing on a diverse background of branding and public relations experience, Caroline has provided marketing insights for such clients as Tyco Toys, GQ Magazine, Totes and SLM Fitness.
Working with leading communications firms including IMG, Dorf & Stanton and Freeman Public Relations, Caroline has directed campaigns focused on product launches, competitive differentiation and executive thought leadership.
John Agoglia, Senior Analyst
In his past role as Editor for such business publications as CE Pro and Club Industry, John has built a reputation for delivering unique content and helping to champion industry causes. He has also driven several innovative custom publishing models in his career, including a health and lifestyle magazine for members of Powerhouse Gym.
Larry Dobrow, Contributing Editor
A widely published author both online and in print, Larry’s work is regularly featured in such business publications as Media Post, as well as consumer media including Maxim and CBS Sportsline. His regular contributions to Media Post’s Magazine Rack have developed a substantial following, and provide a unique perspective on content positioning.
John Gaffney, Contributing Editor
Currently the Senior Editor of 1-to-1 Marketing magazine as well as the editor of the Marketing X-Factor e-newsletter, John is an experienced writer and marketing analyst who has also covered the marketing and media sector extensively for publications such as Business 2.0, Media Post, and Video Business. In addition to his media experience, John has also held marketing positions for Yahoo and CBS/Fox Home Video. |
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